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Church’s Chicken announced the appointment of its new advertising agency of record (AOR) the Boulder, Colorado–based agency Made. Made will be responsible for campaign work on behalf of Church’s that includes TV, radio, digital, point-of-sale, and packaging that will support Church’s while helping to forge a deeper connection between the brand and its guests. Made’s strategic partner, Grupo Gallegos, based in Huntington Beach, California, will be handling the multicultural marketplace for Church’s.
Steve Davis, Church’s chief concept officer directed the brand’s search. “The process was rigorous, expedient and inclusive,” says Davis referring to the 90-day agency review. “Church’s key constituents including brand owners, executive leadership members, as well as franchisees participated in the review.”
“We saw some outstanding work from many agencies, but at the end of the day, it was clear that the team from Made had a clear understanding of the values and vision for the Church’s brand,” Davis says. “Moreover, the team at Made demonstrated some deep strategic and creative thinking and presented breakthrough ideas that included integrated campaign platforms covering everything from TV to digital to packaging.”
The partnership between Made and Church’s is a natural fit, with Made’s mission championing the creation of American jobs. Moreover, the mission for both brands is about growth and enriching the lives of people who work and serve communities across the country.
"When likeminded organizations come together at the right time, amazing things can happen," says Dave Schiff, chief creative officer at Made. "Church's is a great American brand with a visionary team at the helm, and Made is a mission-driven agency just now coming into its own. The opportunity to do great things is there—we couldn't be more excited to partner with Church's to evolve the brand.”
“The Made founders have a great pedigree and a noble mission. As we evolve our brand and become more relevant to the communities in which we serve, the talented Made team will be instrumental in helping us get there with their incredible capabilities,” Davis says.
The new work from Made will launch in the spring 2014.