From March 27 to April 24, Church’s Chicken restaurants nationwide spearheaded efforts to raise as much money as possible for No Kid Hungry—a campaign of the nonprofit Share Our Strength dedicated to providing access to meals for children in need.
On October 12, the popular fried chicken restaurant chain awarded No Kid Hungry with $300,167 raised this year—double what the brand set out to achieve for the year. “Church’s is about two things—good, hearty meals and happy, well-fed families,” says Georgia Margeson, senior director of advertising at Church’s Chicken. “Partnering with No Kid Hungry has been the ideal way to make that mission matter to the communities and people we serve.”
To achieve this goal, Church’s Chicken started with a plan to donate $1 from every “Sweet Start” Meal to support the efforts of No Kid Hungry nationwide. Also, guests who donated $1 to No Kid Hungry and the fight on childhood hunger received a Church’s coupon booklet valued at over $15 in savings, with 100 percent of proceeds going to No Kid Hungry. Church’s surpassed its initial $150,000 goal in April of this year. “The fact that we were able to almost double our original expected donation is a testament to how amazing our guests and team members are,” adds Margeson. “We were not at all surprised to find our fans and customers cared just as deeply about helping children as we do. We are thankful to their generosity and we applaud their compassionate spirit.”
Church’s Chicken partnered with No Kid Hungry in order to combat the hunger that one in five children in America face every day, not knowing when or how their next meals may be possible. With every dollar of donation connecting each child with 10 meals, Church’s $300,167 donation has the potential to provide food to more than 1.5 million hungry children across America. The brand is already exploring opportunities to continue the partnership and other support efforts for the organization’s future goals.
“Church’s has been an incredible partner to work with,” says Diana Hovey, senior director of Dine Out for No Kid Hungry. “The brand went above and beyond their goal, and we are so thankful for them and their customers for supporting this organization.”
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