After successfully raising more than 3 million meals to help ensure that no child in the U.S. should have to go without a meal, Church’s Chicken announced it will be expanding its fundraising efforts for a second year. From March 27 through April 23 of 2017, every dollar raised from booklet sales will go directly to No Kid Hungry.
Each dollar will provide a meal for 10 children. This year, however, Church’s is aiming to raise $500,000—a benchmark the brand feels confident its team members and guests will help them achieve.
“Church’s has a 65-year reputation for being committed to the communities we serve,” says Georgia Margeson, senior director of advertising at Church’s Chicken. “That commitment begins, first and foremost, with children. We’re honored to continue working alongside No Kid Hungry to support their tireless efforts.”
The cornerstone of the program, Church’s popular coupon booklet, will be sold in participating locations while supplies last for just $1. The booklet features more than $20 in savings on Church’s menu items, and 100 percent of the $1 donation goes to No Kid Hungry.
“We’ve got significantly more participation in 2017, which should have a huge impact on what we’re able to accomplish this year,” Margeson says. “Last year we surpassed our goal early, and doubled it by the end of the fundraising period. This is a cause people care about deeply and we’re eager to make a real difference in the lives of the children and families who rely on No Kid Hungry’s work.”
No Kid Hungry is ending childhood hunger in this nation by ensuring that kids start the day with a nutritious breakfast and families learn the skills they need to shop and cook on a budget. Since the campaign’s launch, No Kid Hungry and its partners have connected kids struggling with hunger to more than 500 million meals.
To kick-off the fundraiser, Church’s headquarters is hosting a No Kid Hungry School Kit Packing Party before the Award presentation where 30 employees will create summer meal kits, which will contain items such as chalk, bubbles, jump rope, stickers, and NKH sunglasses for children. Employees will also write notes to the children based on a prompt about favorite things to do in the summer, eat in the summer, etc.