No Kid Hungry, the organization that partners with restaurants and hospitality brands to help end childhood hunger in America, recently presented Church’s Chicken with the Dine Out for No Kid Hungry Newcomer of the Year Award to celebrate Church’s 2016 campaign.
The award is in recognition of one of the strongest-ever showings by a new partner. Presented on March 27, at Church’s headquarters in Atlanta, the award was received by Church’s CEO, Joe Christina; Church’s Senior Director of Advertising, Georgia Margeson; Church’s CMO, Hector Munoz; and Church’s Senior Director of Brand and Product Strategy, Jennifer Chasteen; on behalf of the entire brand.
The award committee representing No Kid Hungry included CEO and Founder, Bill Shore; Senior Director of Dine Out for No Kid Hungry, Diana Hovey; and Senior Manager of Corporate Partnership, Kate Steele.
“When an iconic brand takes such an active role, with excitement and motivation to make big strides from the very beginning, it’s a relationship we’re proud to spotlight,” says Diana Hovey, senior director of Dine Out for No Kid Hungry. “We greatly appreciate the generosity of Church’s and its customers for their ongoing commitment to help us ensure America’s children have reliable access to healthy meals.”
In April of 2016, Church’s launched its first-ever Dine Out for No Kid Hungry campaign with a goal of helping support the organization’s endeavors to expand hunger-ending efforts for children across the country.
Despite being a pilot promotion in company-owned and select franchised locations, the brand wanted to make a substantial first impression with its results. Through the efforts and generosity of its franchisees, employees, and customers, Church’s successfully raised more than 3 million meals for the organization—double what the brand set as an initial goal.
“We are honored and extremely humbled to receive this award from No Kid Hungry,” says Joe Christina, CEO of Church’s Chicken. “We look forward to what this year’s campaign will do to help even more kids across the country.”
Monday was also the kick-off of the second-year fundraiser. From now until April 23, Church’s popular coupon booklet will be sold in participating locations while supplies last for just $1. The booklet features more than $20 in savings on Church’s menu items, and 100 percent of the $1 donation goes to No Kid Hungry. Every dollar raised provides 10 meals to children facing hunger.