Ink Link Marketing, a marketing and public relations firm specializing in the restaurant and hospitality space, was named PR Agency of Record by Church's Chicken, one of the largest quick-service restaurant chicken chains in the world.
Church's Chicken is known for its fresh, hand-battered fried chicken, biscuits made from scratch, and craveable sides. The iconic brand has been in a rebuilding phase, launching a new marketing campaign, new image, decor packages, and new product news.
"Our customers are looking at us with renewed interest, because of the ways we have added value in our offerings," says Mark Snyder, chief marketing officer for the brand. "Quite simply, customers are at the center of our strategy and our guests are rewarding us for that strategy with increased sales and transactions."
"We believe the time is right to begin to share some of the incredible success that both our franchisees and company restaurants are enjoying. We believe Ink Link Marketing, with their deep understanding of restaurants, can help us share the love story with our guests," says Adam Tabachnikoff, vice president of activation and product marketing for Church's Chicken.
Ink Link Marketing will support all new product rollouts, marketing campaigns, and promotional and development opportunities for the brand.