Industry News | June 26, 2015

Church's Brings Back Chicken & Waffle Bites

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With fried chicken and waffles making an appearance on menus all over the country, Church’s Chicken will bring back by popular demand its delectable Chicken & Waffle Bites meal nationwide starting June 29, 2015. The unique pairing consists of three juicy, hand-battered, all-white meat Tender Strips and five miniature maple-flavored Waffle Bites. When previously featured in 2014, Chicken & Waffle Bites were one of the most popular special menu items of the year for Church’s Chicken. The brand expects an even bigger response this year.

“We’re proud to have been out in front of the Chicken & Waffles trend long before it made its way to other restaurants,” says Adam Tabachnikoff, vice president of marketing activation and product development at Church’s Chicken. “Where others are just starting to appreciate this sweet-and-savory flavor profile, Church’s has been fine-tuning our recipe to absolute perfection.”

One of the ways the quick-service chicken chain is delivering on that promise is through its long-standing “Have the Love” commitment to quality. Each Chicken & Waffle Bites meal is made from top-quality ingredients, such as all-white meat chicken, waffles sprinkled with a buttery-sweet toffee, and the signature savory seasoning blend found in the brand’s beloved fried chicken batter.

Chicken & Waffle Bites will re-appear on Church’s Chicken menus nationwide beginning June 29, 2015. It’s just one more way the restaurant is bringing “the love” to its loyal guests and chicken lovers everywhere. Chicken & Waffle Bites will available for a limited time at participating restaurants.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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