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    Church's Brings Back Non-Battered Product

  • Industry News October 11, 2004

    Church's Chicken has announced the return of Texas Chicken, which it claims is one of the most successful products ever introduced in Church's restaurants. Texas Chicken is a non-battered, bone-in chicken product that is pre-marinated and coated with a signature blend of seasonings and spices, intended to give a char-grilled flavor reminiscent of Texas-style barbeque.

    Texas Chicken was originally introduced last May as a limited-time-only product. The company says sales were so strong that it is being re-introduced to the menu and will be available throughout October.

    "Texas Chicken has proven to be a big hit with our current customers and is bringing in lots of new customers too," said Melinda Ennis-Roughton, chief marketing officer of Church's, in a statement. "People crave it because of its distinctive flavor, but the fact that it's low carb is a big plus."

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