Last week, two of Atlanta’s hometown favorites agreed to a multi-year deal. Church’s Chicken and the Atlanta Hawks Basketball Club have joined forces in a brand alliance to include broadcast media, high value in-arena signage, appearance and marketing benefits, and much more in Philips Arena as well as surrounding Church’s locations.

“Similar to the Hawks, Church’s Chicken is a hometown staple here in Atlanta. Our organization is proud to partner with a brand that cares about community as much as they do about quality and delivering a great customer experience,” says Andrew Saltzman, executive vice president and chief revenue officer of the Atlanta Hawks.

“This strategic alliance couldn’t have come at a better time. As we continue to reimage our Atlanta locations and the Hawks make plans to remodel their own home, it seems our joint efforts are truly in sync when it comes to investing in the city,” says Mark Snyder, global chief marketing officer at Church’s Chicken. “Clearly both the Hawks and Church’s ‘Have The Love’ for Atlanta.”

Known for its freshly prepared, hand-battered fried chicken, honey-butter biscuits, and side items, Church’s is also committed to serving and uplifting cities in which its restaurants are located. Church’s and its franchisees plan to complete reimaging of all of Atlanta-area Church’s restaurants with a new design package.

“I’m sincerely happy to be a part of the strides that we’re making in the Atlanta community in conjunction with the Atlanta Hawks. When you bring two of Atlanta’s most well-known brands together, magic can happen. The sponsorship deal clearly is a slam dunk for our brand to help us reach existing guests and new fans,” says Ali Chunara, Atlanta franchisee.