In honor of its 64th anniversary, Church’s Chicken is returning to its Texas roots and celebrating the birthplace of its very first restaurant: San Antonio, Texas. As part of the “Church’s Loves Communities” campaign, the brand released a short documentary highlighting San Antonio, the people who live there and everything that gives it character. The “Church’s Loves San Antonio” documentary is now available on Churchs.com and Church’s official YouTube page.
“At Church’s, we love, respect and value the communities we call home and have been demonstrating that since our inception in 1952,” says CMO Mark Snyder. “Our ‘Church’s Loves Communities’ campaign provides a platform to showcase the essence of key cities and neighborhoods we serve and our team members who add great value to both our restaurants and these areas. As the original hometown of our brand, it was natural to put the spotlight on San Antonio, especially during our anniversary.”
The “Church’s Loves San Antonio” documentary is the second installment of the series. Church’s first film cast the spotlight on Compton, California, earlier this year. Each documentary tackles issues and elements of progress within the cultural makeup of the community. The San Antonio short features the issue of immigration. As the U.S. city with the largest Hispanic population, it generated topics of immigration in conjunction with family, work ethic, and Mexican-American culture. This latest film takes viewers on this journey from the perspective of a 19-year-old Church’s Employee Scholar who resides in the greater San Antonio area. In addition to working full-time at her local Church’s restaurant, she is also enrolled at Coastal Bend College.
“Church’s has long been a community brand,” Snyder says. “We have established ourselves and our locations in neighborhoods, where we have become contributing members of the community. This has allowed us to build strong connections and loyalty that help us connect better with our guests and the residents of our communities.”
Additional cities are being considered for the “Church’s Loves Community” campaign.