Church’s Chicken’s Launches New 'Go Box' for Off-Premises Orders

    Industry News | August 27, 2020
    Church's Chicken Go Box.
    Church's Chicken
    For a limited time, the “Go Box” offers a nod to the brand’s ‘Fried Chicken To Go’ heritage, dating back to 1952.

    Originally established as Church’s Fried Chicken To Go, Church’s Chicken was built on the idea of convenience and accessibility for quality, value, and Texas-inspired flavor, which has become an even more pronounced focus for the brand today. With COVID-19 significantly shifting consumer habits and increasing demand for off-premise dining, Church’s is reconnecting with its to-go roots by offering a signature carrier option for guests to grab and go. Church’s new “Go Box” provides a complete transport method when dining away from a restaurant, for guests to indulge wherever and with whomever they please.

    “With the changes that have occurred this year, our guests have told us that they want to bring their favorite meals to share with more than one or two people…whoever their chosen families happen to be,” says Brian Gies, Chief Marketing Officer for the brand. “The social shift has changed our dining experiences, and the new ’Go Box’ makes it easier to come together any time of day, any day of the week. Not only are our larger serving sizes and prices relevant for these shifting consumer needs, but our new ‘Go Box’ makes it easier for large meals to be taken home, or delivered right to your door for really any occasion.”

    Church’s rolled out completely re-vamped menu boards across the country in July that promote a new ‘Family Values’ menu line-up, featuring a variety of abundant meals that feed 6 or more with choice of mixed chicken, legs and thighs or tenders, plus a choice of homestyle sides and of course the brand’s signature Honey-Butter Biscuits.

    For a limited time, the “Go Box” offers a nod to the brand’s ‘Fried Chicken To Go’ heritage, dating back to 1952. The first “Go Boxes” will feature the retro Church’s character – Churchie. Guests can order their “Go Box” Family Values meals dine-in (according to local guidelines), at drive-thru, take-out, and delivery through a local third-party delivery service, or from the brand's online order-ahead service.

     

    “Being able to still safely come together matters a lot these days – we can provide a solution for that to make it easier,” adds Gies. “Church’s new ‘Go Box’ means you can enjoy time with the people that matter most to you while having all of your down home favorites right at your fingertips.”

    Price and participation may vary, available while supplies last.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.