Industry News | December 8, 2014

Church's Readies Food Truck for Southeast Tour

image used with permission.

Church’s Chicken will debut its brand new, state-of-the-art food truck on Monday, December 8th,when the mobile restaurant departs Atlanta, Georgia and embarks on a multi-state journey. The food truck will arrive in Montgomery, Alabama on December 8th and then continue on to Mobile on December 9th, New Orleans on December 9th and 10th, Houston on December 11th, San Antonio on December 12th and 13th, and depart for the Rio Grande Valley on December 14th, where it will remain into 2015.

In each city, the food truck will visit Church’s Chicken restaurants and local landmarks where team members will pass out swag and coupons. Chicken lovers who post about a food truck sighting and tag #KeeponCluckin will have the opportunity to win $20 gift cards. Also, guests are invited to help name the Church’s food truck for the chance to win $1,000. In select locations, the food truck will provide mouth-watering samples of Church’s signature menu items including bone-in chicken, honey-butter biscuits, and new Oreo Biscuit Bites, while Churchie, Church’s beloved mascot, greets guests.

The food truck will also make stops at non-profit youth organizations and fire stations in select cities and distribute school supplies, T-shirts, hats, and additional swag. Additionally, Church’s will present these organizations with a $500 donation as a gesture of support for their noble efforts in the community.

“We are thrilled to unveil Church’s first-ever food truck this holiday season,” says Mark Snyder, executive vice president, global chief marketing officer at Church’s Chicken. “We invite chicken lovers from Georgia to Texas to share in our celebration by visiting the food truck as it journeys cross-country.”

The food truck’s exterior features Church’s iconic star image as seen in its logo and colorful images of Church’s world famous fried chicken, biscuits, mashed potatoes and corn. Weighing 17,000 lbs, spanning 13’4” tall x 27’ long and equipped with three full size Frymaster Fryers, the food truck will maintain Church’s tradition of hand battering, breading, and frying white and dark meat in small batches all day long. The food truck’s 42” digital menu board features Original Chicken and Tender Strips served individually or as a combo meal, honey-butter biscuits made from scratch and freshly baked, and home-style sides such as jalapenos, fries, mashed potatoes and gravy, and cole slaw. To satisfy a sweet tooth, Church’s offers warm apple pie.

“We look forward to meeting our loyal guests and welcoming them to our food truck,” Synder says. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

Add new comment