This summer, Church’s Chicken is taking a stripped-down approach with the launch of its new Smokehouse Half Chicken. The popular international chicken brand is taking a bold departure from its signature method of preparation, by focusing on the bare chicken essentials and serving a smoky, seasoned half chicken with zero batter or breading.
“When a fried chicken brand like Church’s says they’re going to offer an unbattered and unbreaded option, it’s a big deal,” says Jennifer Chasteen, senior director of brand and product strategy at Church’s Chicken. “Delivering a simplified preparation method on a half chicken is something we’re able to do because of our longstanding tradition of quality and innovation. Guests tell us that our chicken tastes great with or without its crunchy hand-battered exterior.”
“Naked” Smokehouse Half Chicken will be available at participating Church’s restaurants beginning June 27 and continuing through July 31, while supplies last. During that time, guests that visit the Church’s website, social media outlets, and the brand’s mobile loyalty app will be able to enjoy many enticing reminders that Naked chicken is most definitely ‘in’ this summer. A generous half-chicken portion is served with a signature Honey-Butter Biscuit, starting at just $3.99, allowing for a full experience with the savory, smoky flavor profile: juicy white breast meat plus rich, tender dark meat, all with a hint of hickory smoke and delicious spice rub applied directly to the skin.
“Smokehouse Half Chicken is certainly a distinct offering for Church’s and within the broader category,” Chasteen adds. “You get right to juicy chicken, with an authentic smoky flavor profile. It’s a tasty twist that’s just right for summer.”