Cicis has launched a new campaign starring spokesperson “Billy Buffet” to remind guests of its unlimited variety, starting at $5.99.

In a special-edition two-minute infomercial on, Billy Buffet highlights the unlimited pizza buffet featuring at least 15 different pizzas at all times, with signature pizzas including Mac & Cheese, Alfredo, Zesty Veggie and more, and crust varieties such as Traditional, Pan, Stuffed Crust and Flatbread. Plus, with Cicis’ “Don’t see it? We’ll make it” guarantee, guests who don’t see their favorite on the buffet can request a pizza on demand, and Cicis will make it.

Guests who watch the entire infomercial could be in for a treat. Traditional 15 and 30-second spots also will be shown throughout the U.S. as Cicis shifts away from offering limited-time products and refocuses on its unlimited pizza, variety, and value message.

“With our new campaign, we are focusing on Cicis’ unbeatable unlimited buffet,” says Cicis CEO Bill Mitchell. “Because we offer an unbelievable amount of variety, we don’t need to use limited-time offers to rotate new products on and off the buffet – there’s already plenty of the excitement, newness and flavor that guests crave every day.”

The infomercial includes a performance by members of the Dallas ISD award-winning Carter High School Band. In return, Cicis donated money to the school to help cover the band’s competition travel expenses.

Founded in 1983, Irving, Texas-based Cicis invented the Unlimited Pizza Buffet concept. Cicis has more than 430 restaurants in 32 states.


Marketing & Promotions, News, CiCi's Pizza