"Ongoing studies have shown that all young people, especially those from low-income families, face a significant risk of losing ground academically over the summer months. And a staggering 32.5 million students in grades four through twelve read below the minimum standards. As a family-oriented brand, CiCi's Pizza has a great opportunity to encourage our younger generation to 'feed their brain' by simply picking up a book," says Craig Moore, president of CiCi's Pizza.
Industry News | May 28, 2008
Cici's Pizza Partners with Half Price Books
In support of the "No Child Left Behind Act," CiCi's Pizza is partnering with Half Price Books and launching a summer reading program that will encourage kids to read at least 15 minutes a day at least five days a week. Kids ages 10 and under will earn reading rewards by keeping a reading log of their progress, supervised and approved by a parent. Efforts will be rewarded with a free children's buffet at CiCi's Pizza or a $3 coupon card valid at Half Price Books. The "Feed Your Brain" program will run from Sunday, June 1 through Saturday, August 30. Rewards are available nine weeks during the months of June and July, and reading logs will be accepted through July 31.