Industry News | September 21, 2012

CiCi's Wins Outstanding Website Award

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Texas-based CiCi's Pizza has won “Outstanding Website” in this year’s WebAwards for the restaurant’s fully redesigned website that offers visitors a virtual taste of the family-oriented, endless pizza, pasta, salad, soup, and dessert buffet experience.

The revamped site offers a visually stimulating experience that captures the variety of the CiCi’s Pizza buffet concept, extends its refreshed branding, and features social platform integration for the popular pizza restaurant.

To help effect this digital transformation CiCi’s Pizza turned to Austin, Texas–based digital-centric marketing agency nFusion to collaborate on the site redesign.

With its wealth of category experience, nFusion was well placed to assist the leading restaurant concept as it continues its impressive growth. CiCi’s Pizza has approximately 550 restaurants in 34 states and continues to expand its operations.

“We’re honored to have helped CiCi’s Pizza bring their brand experience to life in the digital world,” says nFusion CEO John Ellett. “And it’s great to receive acclaim for what has been a truly effective collaboration between CiCi’s Pizza and nFusion.”

The best-in-class website delivers a taste of the in-restaurant experience to judges who enjoyed the virtual stroll along the buffet.

Further helping the site grow the restaurant and capture the attention of current and potential guests, the website augments, improves, and introduces extensions such as social integration and search engine optimization to round out the online experience.

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