Industry News | September 15, 2016

Cinnabon and Auntie Anne’s Pretzels Launch New Products

New this week, Cinnabon is permanently introducing BonBites to its menu. This tiny new addition represents a shift for the brand toward providing more permissible, portable, shareable portion sizes that deliver the indulgence that consumers crave, but in a few perfect bites. BonBites are around 100 calories each and are now available in two classic flavors (Signature Cream Cheese Frosting and Caramel Pecan) and two quantity options: a four-count sleeve or a 24-count box.

Also debuting this week are the Pepperoni Pretzel Bites from Auntie Anne’s. These limited-time-only menu additions are a bite-sized option for guests who want a savory treat or a hearty snack to fight off hunger between meals. This also represents a shift toward providing even more on-the-go products for busy snackers, but also more options that feature a protein and can potentially serve as a quick and fulfilling “snack-meal” when consumers are pressed for time.

Just in time for National Pepperoni Pizza Day on September 20, the new Pepperoni Pretzel Nuggets are available nationwide at a suggested retail price of $4.99. Fans of pretzels and pizza alike are sure to enjoy this fun, portable variation of the brand's popular, full-sized Pepperoni Pretzel. Topped with the same savory three-cheese blend and full slices of flavorful pepperoni, the new nuggets are easy to eat and pair perfectly with Auntie Anne's Marinara Dip.

"We think Pepperoni Pretzel Nuggets are going to be extremely well received because they are not only a delicious take on classic comfort food, but they also fulfill the evolving needs of our guests," says Carol Pasquariello, vice president of marketing for Auntie Anne's. "The new Pepperoni Pretzel Nuggets are portable, shareable and filling, ideal for today's on-the-go consumers who crave convenient, high-quality snacking options."

In addition to the new savory Pepperoni Pretzel Nuggets, pretzel fans can also rejoice in the return of Auntie Anne's seasonal Pumpkin Spice Pretzel Nuggets. Another limited time menu item available through November 13, the freshly baked Pumpkin Spice Pretzel Nuggets are topped with a special blend of autumnal spices, and pair perfectly with Auntie Anne's Light Cream Cheese or Sweet Glaze Dips. Pumpkin Spice Pretzel Nuggets are available at Auntie Anne's stores nationwide at a suggested retail price of $3.89.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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