Cinnabon plans to rapidly beef up its presence in the Bayou State by opening four mall-based franchise bakeries in the coming months in Louisiana.

Cinnabon has two Express bakeries inside Schlotzsky's restaurants in Alexandria and Lafayette, Louisiana, but the new locations would mark the only full bakery franchises in the state.

Cinnabon is seeking franchisees to develop bakeries in the following malls in Louisiana:

  • Mall of Louisiana in Baton Rouge
  • Acadiana Mall in Lafayette
  • Pecanland Mall in Monroe
  • Prien Lake Mall in Lake Charles

"It's unbelievable that Cinnabon has such heightened brand awareness in Louisiana, yet we do not even have traditional mall-based bakeries in the state," says Kat Cole, president of Cinnabon. "The franchising opportunity in Louisiana represents one of Cinnabon's largest untapped markets."

The Cinnabon brand's real estate team has pre-qualified the sites, meaning they match foot traffic and size requirements for a Cinnabon bakery and are ready for immediate development.

Additionally, Cinnabon executives have leveraged their relationships with mall owners to pre-negotiate attractive lease agreements on behalf of prospective franchise candidates.

Cinnabon seeks relationships with highly motivated, local prospects with business, and preferably restaurant, experience. Interested candidates are invited to attend a Discovery Award Day event on September 18, 2013, at the Marriott Baton Rouge in Baton Rouge to learn more about the franchise opportunity and meet one on one with company executives.

Denise Lee Yohn: QSR's Marketing Guru, Desserts, Growth, News, Cinnabon