Cinnabon announced they will be giving away their poppable, portable BonBites to encourage more bite-size summer moments and small—but tasty—escapes. On Saturday, July 20 from 12 p.m. to 6 p.m., everyone who visits a participating Cinnabon mall bakery across the U.S. (9 a.m. to 1 p.m. at participating Pilot Flying J bakeries) will receive two BonBites completely free, no purchase necessary.

Small in size but big in flavor, BonBites are the classic cinnamon rolls you know and love in bite-size form. These tiny, delectable treats make enjoying a tasty escape with loved ones (or on your own) that much easier.

“We know that small moments of human connection—from a smile to a hand squeeze to a conversation—positively impact people in a huge way,” says Cinnabon Chief Marketing Officer Karyn Sarago. “We want to encourage more of these bite-size moments of bliss among our fans by treating them with our own bite-size treat, BonBites, because Life Needs Frosting.”

If Cinnabon guests are unable to visit a participating bakery on the 20th, BonBites are available year-round in bakeries nationwide in four-count sleeves and 16-count CinnaPacks. Additionally, BonBites are available via the Cinnabon online shipping platform in 16-count packs and via Cinnabon catering in 36-count trays.

Marketing & Promotions, News, Cinnabon