Industry News | June 20, 2017

Cinnabon Launches New Chillattas for Summer

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Cinnabon is kicking off summer with a new lineup of five decadent blended beverages—Chillattas. The ultra-creamy frozen drinks provide a sweet escape for consumers when they need to take a moment to just “chill” and enjoy. The beloved brand has reimagined several of its classic flavors, making them creamier and more indulgent than ever, including: Signature Cinnamon Roll, Strawberries & Cream, OREO Cookies & Cream, and Double Chocolate Mocha, made with heavenly Ghirardelli Chocolate.

Cinnabon has also added the seasonal favorite Peaches & Cream to the collection for summer. Chillattas are the perfect on-the-go treat to chill down a hot summer scorcher. They are the ultimate indulgence with bursts of delectable flavors in every sip. Each beverage is special from top to bottom, with standout features in each variety such as chunks of OREO cookies, layers of real fruit pieces, and swirls of Ghirardelli chocolate. The Signature Cinnamon Roll Chillatta is the real star of the collection, featuring everything guests love about the Classic Roll but in a satisfyingly cool delivery. This Bon in a cup even features a full BonBites garnish piled high atop a mountain of whipped cream.

“We’re so excited to welcome the start of summer with a new line of Chillattas,” says Jill Thomas, vice president of global marketing. “While we'll always be renowned for our one-of-a-kind cinnamon rolls, our signature Chillattas provide us a new and exciting opportunity to make our mark in the world of beverages. We're thrilled to deliver the same superior quality and irresistible flavors that everyone loves and expects from Cinnabon into a cold, sippable, portable treat.”

Cinnabon is celebrating the arrival of these new Chillatta flavors with a series of fun, interactive activities across their digital platforms.

Guests can visit their local bakery to get their hands on these decadent drinks. The Signature Cinnamon Roll is available in 16oz, and 24oz serving sizes at a suggested retail price of $4.49, and $5.29, respectively. The remaining four flavors are sold at a suggested price of $3.99 for the 16oz and $4.79 for the 24oz beverage.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.