Industry News | April 18, 2016

Cinnabon Shrinks Chillattas, Boosts Appeal

image used with permission.

Read More About

Cinnabon announced the launch of its new Mini Chillattas, a 10-ounce version of the blended beverage, which is available now at bakeries nationwide in an array of flavors, including a limited-time flavor, Oreo Strawberry. This miniature collection of blended treats provides guests with an on-the-go snack to satisfy that "just a sip" craving.

Now through July 31, guests have the opportunity to enjoy the Mini Chillattas in Oreo Strawberry, Cinnabon's newest flavor innovation, which blends strawberries and the chocolatey goodness of “America's Favorite Cookie.” In addition to the new blended beverage, an assortment of other sweet sips will be available in the 10-ounce size, including Oreo Chillattas, Cinnamon Roll Iced Coffee, and the signature Mochalatta Chill.

"We're thrilled to introduce this playful sizing to our array of ever-evolving menu options," says Jill Thomas, vice president of global marketing. "We're always looking for new and exciting ways to enable our guests to customize their order. I know our fans are going to love the new 10-ounce size and the Oreo Strawberry flavor will become a fan-favorite."

Mini Chillattas are now available at Cinnabon bakeries nationwide at a suggested retail price of $2.99. Fans can also look out for some sweet deals including $1 off a Mini Chillattas purchase when perfectly paired with a MiniBon. Additionally, in the spirit of the warm weather ahead, Cinnabon will be hosting Happy Hour every Thursday from April 18 to July 31, from 4 to 6 p.m., where Mini Chillattas will be available at a great discount of two for $5.      

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

Add new comment