CKE Restaurants, parent company of Carl’s Jr. and Hardee’s restaurants announced Darla Morse will join the company as chief information officer.
Morse most recently served as chief information officer of Inspire Brands and brings extensive restaurant technology experience to CKE. At Inspire she led initiatives to enhance the restaurant experience and drive operational efficiencies for the multi-brand restaurant company whose portfolio includes more than 8,300 Arby’s, Buffalo Wild Wings, Rusty Taco, and Sonic Drive-In locations worldwide. She was previously CIO of Arby’s, served as CIO of SeaWorld and spent 17 years with Walt Disney World Resorts in a variety of technology roles.
“Darla has extensive and valuable food industry experience that will help guide the evolution of our company and our brands,” says Jason Marker, chief executive officer, CKE. “We’re thrilled to leverage Darla’s technology expertise to drive efficiencies internally, externally and among our franchisees.”
In her role as chief information officer, Morse will oversee global information systems to support our internal and external operations, and build an infrastructure that is optimized in support of CKE’s global growth strategy.
“I’m incredibly excited about the opportunity ahead with CKE,” says Darla Morse, chief information officer, CKE. “I’m looking forward to applying my experience with restaurant technologies to take the CKE digital infrastructure to the next level.”
CKE Restaurants Holdings, Inc., a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,800 franchised or company-operated restaurants in 44 states and 43 foreign countries and U.S. territories.