“Our long-term and strategic relationship with Coca-Cola is yet another significant step in taking Raving Brands to the next level,” explains Steve M. LaMastra, president and chief operating officer of Raving Brands. “This agreement speaks to our commitment to our franchisees, who will benefit from the association with some of the most iconic brands in the world, and it gives our entire enterprise access to the marketing prowess that comes with The Coca-Cola Company.”
“Raving Brands has been on a phenomenal growth path since its inception in 2000 and has become one of the country’s most dynamic restaurant and family oriented franchise companies,” notes Ben Shanley, regional vice president, Coca-Cola North America. “We see tremendous synergies with our portfolio of beverages and the growing Raving Brands portfolio, and significant potential for some innovative programming in the future.”
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