Industry News | February 18, 2011

Coca-Cola and Regal Cinemas Pair Up for Idol Sweepstakes

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Coca-Cola and Regal Entertainment Group have teamed up to launch the "Picture You and a Friend at the Idol Finale" sweepstakes.

Through the end of March, when consumers purchase a large fountain Coca-Cola at a Regal theater using their Regal Crown Club card, they could win a trip to attend the American Idol Finale in May.

Coca-Cola has been an official sponsor of the No.1-rated television show all ten seasons.

"Last year's American Idol program with Regal Cinemas was a huge success with movie fans, so to celebrate the 10th season of Coca-Cola's association with the No. 1 show on television, we're bringing a new American Idol sweepstakes to Regal theaters vistors," says Stefanie Miller, vice president of strategic partnership marketing at Coca-Cola Refreshments USA.

"This exciting promotion gives Regal Entertainment Group the opportunity to collaborate again with our premiere partner, Coca-Cola," says Dick Westerling, senior vice president of marketing and advertising for Regal Entertainment Group.

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