Building on its legacy as a game-changing innovation, Coca-Cola Freestyle is about to make the consumer experience even more personal. Beginning this month, an enhanced Create Your Own Mix feature on the popular Coca-Cola Freestyle app will allow users to choose from 100-plus drink options to create a custom mix of their own and then, for the first time, connect their smartphones to dispensers at participating outlets and pour it on the spot. It works in just a few easy steps: simply download, mix, pour, enjoy, and share:
The App is free for Android and iOS devices. Users tap and drag up to three different options from over 100 choices, adjust the percentage of each, and name the mix. Then, users can scan the QR code to connect with Coca-Cola Freestyle at participating outlets, pour, and share your personal mix with friends.
“The magic of Coca-Cola Freestyle is branded choice—you can choose a your favorite Coca-Cola fountain beverage or one you’ve never tried or something you’ve created entirely on your own,” says Joel Bishop, vice president and general manager for Coca-Cola Freestyle of Coca-Cola North America. “The Coca-Cola Freestyle mobile app is an extension of that magic, and this latest enhancement takes it to a new level that we believe will fit seamlessly into people’s lives.”
During May and June, foodservice operators at about 2,000 locations across the country will participate in a pilot test of the Coca-Cola Freestyle mobile app’s new feature before its nationwide launch later this year. Participating restaurants in the pilot include Firehouse Subs, Noodles & Company, Moe’s Southwest Grill, Qdoba, Taco Time, and Wingstop.
To generate more engagement with Coca-Cola Freestyle and mobile technology, the company is initiating a social media campaign between May 5 and June 27 to showcase the unique beverage dispenser’s capacity to deliver customization and personalization.
The campaign will invite consumers to share their #TasteFace, that magic moment when they first taste a custom mix. The program encourages people to take selfies and share and compare their images and custom Coca-Cola Freestyle mixes by using #tasteface in social media.