Industry News | January 1, 2000

Coca-Cola Squashes Vending Machine Rumor

Bookmark/Search this post
Email this story Email this story
Printer-friendly versionPrinter-friendly version
Contrary to some erroneous press reports, The Coca-Cola Company is not introducing vending machines tha raise the price of soft drinks in hot weather.

The company is, however, exploring innovative technology and communication systems that can actually improve product availability, promotional activity, and even offer consumers an interactive experience when they purchase a soft drink from a vending machine.