Coconut’s Fish Cafe announced today a franchise growth plan targeting California—a strategy that will position the island-themed cafe, known for its signature fresh fish tacos, for expansion into communities in all corners of the market, including Los Angeles, San Diego, San Francisco, San Jose, and Sacramento.
Coconut’s plans to enter key markets throughout California this year and is currently accepting franchisee inquiries. The state has been targeted for expansion because of its strong mix of attractive residential and growing business communities, where the brand’s experience will be appreciated as a mealtime hangout for families, friends, and neighbors.
“We are determined to maintain Coconut’s culture and values as the brand expands into new markets in California and across the country,” says Michael Phillips, founder and CEO of Coconut’s Fish Cafe. “Despite the interest over the years, we’ve been patient to start franchising, and now that we’ve begun, there is tremendous buzz with restaurant investors. It’s amazing what happens when a brand like Coconut’s delivers on its promise to bring world-class, Hawaiian-inspired dishes and a piece of Maui’s distinctive environment to restaurants throughout the country. And, we’re doing it with exceptional service focused on Aloha and Ohana (family).”
To preserve the brand equity it has built, Coconut’s is taking an extremely calculated and methodical approach to awarding franchise opportunities. Qualified candidates must prioritize the brand as his or her/the group’s primary business. Previous restaurant ownership is preferred, and, most importantly, franchisees should embrace the “Aloha spirit” that has cultivated Coconut’s culture.
Complete with thorough training, site selection support, and marketing programs, the Coconut’s Fish Cafe business model has been cultivated to attract individuals or teams with an ambition to succeed, strong values, and solid community connections.
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