Industry News | September 29, 2014

The Coffee Bean & Tea Leaf Celebrates Coffee Day

Today, The Coffee Bean & Tea Leaf is celebrating National Coffee Day with up to 15,000 commuters at Southern California's most heavily traveled transit hub, Union Station. Born and brewed in Southern California since 1963, the specialty coffee and tea retailer teamed with Metrolink to take over Union Station with mystery offers for commuters, the first-ever Coffee Bean & Tea Leaf train car, and seven decorated platforms.

"Coffee is synonymous with commuting —especially on Monday mornings—so we thought bringing a happy surprise to 15,000 Southland commuters would be the ideal way to celebrate National Coffee Day," says Diane Kuyoomjian, vice president of marketing at The Coffee Bean & Tea Leaf. "As Southern California's most beloved coffee and tea company, it was a natural fit to team up with Metrolink. We wanted to kick off the week for their riders with a warm greeting and invitation to enjoy a special promotional offer."

Team members from The Coffee Bean & Tea Leaf will be on the train platforms to greet Metrolink commuters and gift them with mystery coupon offers on the morning of September 29, while supplies last. The mystery offers include a variety of special offers on the company's premium coffees, teas, and other items.  The celebration will continue that afternoon at participating locations of The Coffee Bean & Tea Leaf where customers will receive mystery offers, while supplies last.  All mystery offers are redeemable at participating locations of The Coffee Bean & Tea Leaf. Fans can share their National Coffee Day mystery on Twitter and Instagram.

The design of The Coffee Bean & Tea Leaf train car was inspired by the company’s purple straw logo. Starting Tuesday, September 30, after its debut on National Coffee Day, the train car will travel throughout the Southland on various lines for one year. Future initiatives with The Coffee Bean & Tea Leaf train will be announced in the coming months.

"We are very pleased to join The Coffee Bean and Tea Leaf on this fun, buzzworthy initiative," says Michael P. DePallo, Metrolink chief executive officer. "Our trains move thousands and thousands of coffee-drinking commuters each and every day, and I think many will really appreciate that special boost as they arrive at Union Station today.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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