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    The Coffee Bean & Tea Leaf Launches 'Heroes at Heart' Program for First Responders

  • Industry News May 3, 2018
    The Coffee Bean & Tea Leaf
    The “Heroes at Heart” Coffee Blend is a dark & distinctive medium roast with roasted nut aroma notes, dried fruit flavor, and a semi-sweet chocolate finish using beans from the Cerrado region of Brazil.

    The Coffee Bean & Tea Leaf, one of the world’s leading roaster and retailers of specialty coffee and tea, announced the launch of its limited edition “Heroes at Heart” Coffee and Tea Blends benefitting First Responders. The coffee and tea blends are available from May 21 through July 8 and $1 from each sale in-store or online will be donated to these brave men and women. The charities include California Fire Foundation, California Peace Officers’ Memorial Foundation and the 100 Club of Arizona.

    Guests can visit participating retail locations of The Coffee Bean & Tea Leaf in California and Arizona, as well as franchise stores in Hawaii, Las Vegas, and Austin, Texas, to participate in this Caring Cup initiative which gives back to local communities where it does business.

    On May 21, First Responders can enjoy a complimentary regular-size beverage of choice at select locations:

    • Westfield Valencia Center (24201 Valencia Blvd., #3648, Valencia CA 91355)
    • Glenoaks Blvd. & Brand (101 E. Glenoaks Blvd., Glendale, CA 91207)
    • Chandler (2560 W. Chandler Blvd., #1, Chandler, AZ 85224)

    First Responders will also continue to receive $1 off discount on their beverage, something they get every day, year-round at The Coffee Bean & Tea Leaf as a thank you for their commitment to the community.  

    “The Coffee Bean and Tea Leaf is proud of our West Coast roots and is committed to giving back to our local communities,” says John Fuller, president and CEO of The Coffee Bean & Tea Leaf. “With the fires and mudslides that have devastated Southern California over the last six months, it is the perfect time to evolve the Caring Cup charitable initiative with the ‘Heroes at Heart’ program to benefit First Responders and their families. ‘Heroes at Heart’ truly embodies the dedication, spirit and commitment of our local firefighters and peace officers.”

    The “Heroes at Heart” Coffee Blend is a dark & distinctive medium roast with roasted nut aroma notes, dried fruit flavor, and a semi-sweet chocolate finish using beans from the Cerrado region of Brazil. The unique Tea Blend features green tea leaves grown in the northern most point of the province of Jeolla-Namdo, South Korea and picked at the end of spring from a family owned garden established in 1951. The special tea leaves are then blended with peppermint leaf, cornflower and other flavors for a sweet summer profile. Now available at www.Coffeebean.com/HeroesAtHeart.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.