The Coffee Bean & Tea Leaf, one of the world’s leading roasters and retailers of specialty coffee and tea, announced that it has selected KeyImpact Sales & Systems, Inc., a leading foodservice sales and marketing agency, as its new representation who will help expand the brand’s high-quality coffees and teas into new foodservice customers across California and Northern Nevada markets.

The partnership with KeyImpact comes on the heels of The Coffee Bean & Tea Leaf’s continued American growth across the 14 states in which it is located, including its recent expansion to New York City. KeyImpact has been exclusively focused on the foodservice industry since 2000 and represents food manufacturers, as well as packaging and supply companies. The Los Angeles-based coffee and tea chain currently serves multiple traditional and non-traditional foodservice customers. Through the partnership, KeyImpact Sales & Systems will work directly with The Coffee Bean & Tea Leaf Specialty Sales team to cultivate target accounts and offer a branded, high quality coffee and tea solution to new distributors, including casual dining restaurants, hotels, and colleges and universities.

“The Coffee Bean & Tea Leaf is thrilled to name KeyImpact as our foodservice representation in the California and Northern Nevada markets,” says JJ Smith, vice president, franchise operations & business development, The Coffee Bean & Tea Leaf. “We greatly value KeyImpact’s expertise within the foodservice industry and are excited to bring our brand’s high-quality products to new vendors with the sales support.”

“KeyImpact is thrilled to partner with such an iconic brand like The Coffee Bean & Tea Leaf’,” adds Josette Ehrhorn, market director, KeyImpact Sales & Systems. “We look forward to providing The Coffee Bean & Tea Leaf with superior service and helping it fuel its growth into new customer segments.”