Industry News | December 31, 2015

The Coffee Bean & Tea Leaf Revamps the Americano

image used with permission.

Through March 6, The Coffee Bean & Tea Leaf—Southern California’s iconic specialty coffee and tea retailer for more than 50 years—revamps the classic Americano, one of the brand’s most popular beverages, with a selection of new customizable flavors including Hazelnut, Vanilla, Mocha, and more. Featuring rich espresso delicately combined with The Coffee Bean & Tea Leaf’s creamy signature powders, coffee lovers can sip on flavorful hot and iced Americanos for a change to their daily grind.  

“To kick off 2016, we are introducing a new twist on a coffeehouse classic, the Americano,” says Adam Tabachnikoff, senior vice president for global brand strategy. “Our guests who come in for their daily Americano fix now have the opportunity to change their routine and customize their drink with any variety of flavors to choose from.”

Additionally for Winter, The Coffee Bean & Tea Leaf will bring back permanently to the menu the popular Mexican Chocolate flavor available as a Latte, Ice Blended drink, or hot chocolate. Rich chocolate and warm cinnamon combined with espresso creates a delicious combination and unique twist for chocolate lovers.

On January 14 from 2 to 6 p.m., guests can try new and returning winter favorites for only $2. Featured drinks include any small (12-ounce) Mexican Chocolate Latte, Mexican Chocolate Ice Blended drink, Mexican Hot Chocolate, Hazelnut Americano, and Iced Hazelnut Americano.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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