Industry News | September 11, 2014

Coffee Bean & Tea Leaf Revamps Grab-and-Go for Fall

image used with permission.

Just in time for fall, The Coffee Bean & Tea Leaf launched a new fresh fare food program at participating locations throughout Southern California. The new assortment, ranging in price from $3.95 to $5.95, provides customers ready-to-eat bites available all day, featuring wholesome ingredients such as quinoa, hummus, Greek yogurt, fruits, veggies, and more.

“We’re growing our grab ‘n go food offerings to fit the tastes and lifestyles of our health-conscious yet time-pressed, customers,” says Diane Kuyoomjian, vice president of marketing. “With a variety of delicious, ready-to-eat foods that feature quality ingredients, customers can pick up a quick breakfast, lunch, or snack whenever they’re ordering their favorite coffee or tea beverage.”

Customers will be greeted by a variety of sweet and savory choices, with refreshing and colorful packaging, as well as new ready-to-drink beverages in the cold case. The renewed food assortment from The Coffee Bean & Tea Leaf includes new selections as well as upgrades to existing menu items, including the Quinoa Garden Salad, Mediterranean Picnic Box, Fruit & Cheese Picnic Box, Tasty Tuna Salad Sandwich, Peachy Keen Greek Parfait, and more.

In addition, The Coffee Bean & Tea Leaf® is also introducing new and returning seasonal fall beverages such as the Butter Pecan Latte, Butter Pecan Ice Blended, Pumpkin Latte, Pumpkin Ice Blended, and Pumpkin Chai Ice Blended drinks.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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