Seattle Coffee Gear has been involved with Coffee Kids since the summer of 2008 and is excited to help grow their contribution-base by donating a portion of its Tierra! proceeds to the organization. The company selected Lavazza's Tierra! coffee because of its unique mission as a Lavazza-supported sustainable development project in Honduras, Peru, and Colombia.
Founded in 1988, Coffee Kids is dedicated to improving the lives of coffee-producing families in Central America by supporting projects focused on healthcare, infrastructural improvement, micro-credit, and education. Their work has helped develop and sustain many community-based programs that enrich the lives of the families working in the coffee industry.
"With coffee as the No. 2 export in the world, it's sometimes amazing to think that the people harvesting it are receiving as little as 4 cents per pound," says Victor Gehlen, Seattle Coffee Gear's founder. "Here in Seattle, we often see over $4 for an espresso drink, so the disparity is a bit unbelievable. Supporting Coffee Kids and promoting Lavazza's Tierra! coffee are a small part of how we can contribute to the growing sustainability of the international coffee industry."