COFFEE-MATE introduced its Feel the Love 2010 promotion program, officially launching with the “28 Days of COFFEE-MATE Sweepstakes” during February.

Starting on February 1, the sweepstakes underscores the fact that COFFEE-MATE is a proven profit builder because 28 percent of consumers say they’d increase the frequency of their visits if COFFEE-MATE were offered where they usually get their coffee.

Foodservice operators can get online every day from February 1 to 28 for different daily special offers and merchandise giveaways and a chance to win $10,000 in cash for their operation. Everybody who registers receives a free COFFEE-MATE insulated tumbler bottle just for signing up (while supplies last) and qualifies for bonus Foodservice Rewards points.