S&D Coffee, a coffee roaster and tea manufacturer to the foodservice industry, is enhancing its direct store delivery business with several important organizational and personnel changes. 

The company will split its Northern Division, the largest by geography, to allow each division’s leadership to be closer to the customers. John Morris, currently vice president of the Northern Division, will lead the newly formed Mid-Atlantic Division. Morris has been with S&D for 23 years. The Mid-Atlantic Division will encompass the area of the Outer Banks of North Carolina, Virginia, Washington D.C., Southeastern West Virginia, the eastern shore of Maryland, and Delaware.

Rick Babineau was promoted to vice president of the newly created Northeast Division.  The Northeast Division will include the northeastern corridor from Maryland to Maine.  As division manager of the Northern Division, Babineau has strengthened sales effectiveness and improved operational efficiencies, which has resulted in improved customer retention and market share. He has been with S&D for eight years. Prior to S&D, he worked in the coffee business for 10 years, and prior to that was a restaurant owner.

Marty Singleton, division manager of the Central Division, was promoted to vice president of the Central Division. Singleton has been with S&D for 18 years. He started with S&D as a regional supervisor and progressed upward to a regional manager position and then general manager. His leadership in sales, service, and operations has resulted in year-over-year sales growth, improved customer retention, and increased market share. 

The company has also installed new leadership in its Midwest Division. Jeff Reid has been promoted to division manager and will have full management responsibility of the Midwest Division. Reid started with S&D Coffee 18 years ago as a route sales representative. He continually advanced upward through achievement and has held regional supervisor, regional manager, operations manager, and general manager positions.

Marc Seder has been promoted to the position of general manager of the Midwest Division. Seder also began his career with S&D Coffee 15 years ago as a route sales representative. Seder advanced his career through continual achievement, which involved holding positions as a regional supervisor, regional manager over two different regions, and most recently as a very successful division product specialist.

“We continue to invest in our six DSD Divisions to ensure we have the ability to deliver quality products and a high level of service to our customers at a time when many companies have reduced their commitment to local markets,” says Ron Hinson, president and CEO. “The trend toward smaller DSD Divisions is a strategy S&D is employing to ensure the Division leadership is closer to the customer and more focused on their needs.”

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