Industry News | October 10, 2008

Coke ReSigns Firehouse Subs

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Firehouse Subs today announced a multi-year beverage contract with The Coca-Cola Company®. Through Coca-Cola Foodservice and Hospitality, the division of Coca-Cola North America that serves the restaurant and foodservice industry, Firehouse Subs will serve Coke®, Coke Zero®, Diet Coke®, Sprite®, and other popular Coca-Cola beverages on 10-valve fountain machines in all of its restaurants.

With the agreement comes a bottled beverage program that offers the customer a portable and resealable to-go option. It also includes an expansion of offerings such as vitaminwater® and Dasani® bottled water, as well as Coca-Cola's core soft drink line.

Firehouse Subs will use serve Coca-Cola’s high-yield concentrated syrup for Coca-Cola, Diet Coke and Sprite. The syrup reduces bag-in-box solid waste disposal by more than 13,000 pounds per year for all of its restaurants. The high-yield also brings a similar reduction in the carbon footprint for production and transportation of the bag-in-box syrups.

The announcement of Firehouse Subs’ partnership with Coca-Cola happens alongside the Firehouse Subs Public Safety Foundation’s Public Safety Campaign fundraiser. The Foundation is a 501 (c) (3) dedicated to improving the life-saving capabilities of emergency services in communities served by Firehouse Subs by providing funding, resources and support to public safety entities. Through Oct. 26, customers of Firehouse Subs will have the ability to give to its Foundation by purchasing $1 or $5 mobiles in all Firehouse Subs locations. The Campaign coincides with National Fire Safety month to help build awareness for fire safety procedures.

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