Industry News | June 21, 2011

Consumers Turning to Subway for Health

Subway, which recently passed McDonald’s as the world’s largest restaurant chain, is capturing more than 76 percent of the health-oriented purchases made at major fast food restaurants.

This is among the findings of QSRDNA, a massive independent benchmark survey of the annual shopping habits of more than 15,000 quick-serve restaurant (QSR) customers conducted by CustomersDNA, a marketing and research consulting firm.

The study found that 15 percent of fast food lunch and dinner customers order a menu item for health reasons. When these customers order at McDonald’s, Subway, Wendy’s, or Burger King, more than three-quarters of their purchases were captured by Subway. With the chain’s Turkey Breast, Veggie Delight, and Oven-Roasted Chicken Breast sandwiches the most popular, the top-ten list consisted entirely of Subway offerings.

“Eleven percent of the U.S. population has ordered a fast food item for health reasons during the past year, and Subway is the only major chain to successfully crack the code for these health-conscious customers,” says Dave Jenkins, CustomersDNA’s co-founder. “We found that the three most important factors in the purchase decisions of these shoppers are value, taste, and health, and Subway ranked first in each of the three criteria.”

The study examined consumer visit patterns, frequency, menu preferences, and loyalty across five purchase occasions (breakfast, lunch/dinner, hot beverage only, cold beverage only, and frozen treat only) over the course of a 12-month period. The report provides chain operators with a unique diagnostic tool for identifying and attracting high-value customers as it details their item preferences, reasons for purchase, spending levels, and which chains they patronize.








How does Quiznos compare with Subway in new healthy items? Their new fruit salads also look good and healthy.

WOW, I guess processed meat is healthy under the new gov. regulations. I use to own 5 Subway restaurants and found that all the meats were high in sulfates and other additives, the breads were full of preservatives, etc. etc, etc. How about that Seafood and crab, tuna, or meatall sub, lots of healthy items in these. Take a look at the entire menu like the public does with burger joints.

Subway consistently delivers the most healthy product out there for consumers. There is no debating this.Quizno's is near bankruptcy after finding out Subway can also toast sandwiches and the constant focus on improving products at Subway makes Subway the best long term story for both customer and store owner.I love the product!

It's going to be hard for subway to use all natural food and keep their price low. It's a fast food chain after all. It's just compare to m,kfc, etc. Subway is healthier. It's not perfect, everybody knows that. It is already a huge improvement for America to switch from junk fast food to subway, don't you think?

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