After two recent brand partner announcements, CoreLife Eatery announced its third major brand partner in the past several weeks. In an agreement with CoreLife Eatery, restaurant veteran Melissa Rohwer will open 10 new CoreLife Eatery restaurants in Indiana over the next four years—seven locations in Indianapolis, two in Fort Wayne, and one in Lafayette. The first location to open as part of this agreement will be at the Shoppes at Rivers Edge in Indianapolis with a projected opening date of July 2017.
For the past 11 years, Rohwer has owned and operated four Moe's Southwest Grill restaurants in Indiana. Prior to Moe’s, Rohwer worked in fine dining operations management for a total of 17 years in the restaurant industry. Initially she thought CoreLife Eatery would be a good way to diversify her portfolio, but after attending the CoreLife Eatery opening in Strongsville, Ohio, she was blown away by the mission, product, and execution of what the brand is bringing to the market. Included in this new venture are her partners Bill Rohwer, her husband, and Sandy H McKeithanm her mother.
“If I’m going to put my heart and soul into something, it has to be worthwhile. I quickly saw that CoreLife Eatery fit with my goals and beliefs, and am confident that is a strong investment,” says Rohwer of her decision to partner with CoreLife Eatery. “This will be a game changer for my corporation.”
With greens, grains, and bone broth as basic building blocks, CoreLife Eatery focuses on food first through high-level customization of menu items. The single line service system and a narrowly defined menu structure allow for maximum interaction with guests, which virtually eliminates order error or surprise. Simultaneously, there is great profit potential because of the simplicity of their ingredients and the end-to-end use of all vegetables, proteins and add-ons. Dressings, broths and beverages are made from scratch every day in each location so there is a noticeable differentiation from other dining alternatives.
Four essential pillars set CoreLife Eatery apart from competitors—quality of ingredients and freshly prepared recipes; the specialness of the eatery space driven by design and choice of materials; commitment to training before, during and after eatery openings; and, the connection to “audience of influencers” through social media and local outreach. CoreLife Eatery uses social media to reinforce its strong position with its customers, boasting an impressive level of audience satisfaction that is at the top of the industry.
Led by CEO Larry Wilson, the CoreLife Eatery executive team brings individual successes and skill sets to help the restaurant grow to meet the needs of more communities lacking convenient access to healthy and affordable eating alternatives. CoreLife Eatery plans to expand to 300 total locations, including both corporate and franchise restaurants, over the next five years.