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The CoreLife Eatery executive team is taking its active lifestyle restaurant national with the launch of franchising opportunities a little more than a year after the first location opened its doors. With the mission of making clean, healthy food accessible to local communities every day, CoreLife is experiencing rapid growth as customers continually seek healthy options compatible with their busy lives. Due to incredibly strong first year sales data and consistent community support and demand, they see franchising as the best way to strategically launch their concept in key markets around the country.
“The response to the CoreLife Eatery model has been overwhelmingly positive in such a short time,” says Larry Wilson, CoreLife president. “We simply cannot grow fast enough by ourselves to meet customer demand. Opening up the brand to franchising will allow more communities around the country to benefit from this new concept in clean, healthy eating and living.”
CoreLife is planning to open five more corporate stores this year and an additional 15 in 2017. The company plans on having 100 corporate restaurants throughout the eastern and central states by the end of 2019. Meanwhile, the CoreLife franchising team aims to open 200 franchise restaurants on a national scale in the next five years. Built by operators who have themselves been franchisees of other concepts, CoreLife Eatery has developed strong support systems for identifying sites, building out, and starting up eateries and ongoing training and operations support.
With greens, grains, and bone broth as basic building blocks, CoreLife focuses on food first through high-level customization of menu items. The single line service system and a narrowly defined menu structure allow for maximum interaction with guests, which virtually eliminates order error or surprise. Simultaneously, there is great profit potential because of the simplicity of the ingredients and the end-to-end use of all vegetables, proteins, and add-ons. Dressings, broths, and beverages are made from scratch everyday in each location.
CoreLife Eatery takes its mission as an active lifestyle restaurant seriously and participates in a variety of community events. Through fitness festivals and special yoga feast events, CoreLife invites members of the public to enjoy delicious culinary creations and explore and improve upon their overall wellness.
With its roots in New York, there are three CoreLife Eatery locations operating in Syracuse, Webster, and Greece. CoreLife Eatery plans to expand to 300 total locations, including both corporate and franchise restaurants, over the next five years.