CoreLife Eatery, an active lifestyle restaurant offering a variety of greens, grains and broth-based dishes, will open in New York’s University Plaza on the Vestal Parkway on December 8. Founded by Binghamton native and local entrepreneur Larry Wilson, CoreLife Eatery brings together scratch cooking with flavorful source ingredients and a fast, casual service line for a healthy and affordable eating alternative.

The new 5,500-square-foot store at 4700 Vestal Parkway East Vestal, will be the company’s eighth overall location and sixth in Upstate New York. The first location opened in Syracuse in 2015, and additional locations in Webster, Greece, New Hartford and Henrietta, New York, opened this year.

As part of its commitment to wellness within the region, CoreLife Eatery is offering a special preview on December 7. From 11 a.m. until 9 p.m., all students, staff and alumni from Binghamton University, SUNY Broome Community College and Davis College as well as the general public are invited to enjoy a free meal.

CoreLife Eatery offers a wide variety of fresh ingredients that are transformed into custom-created dishes. All foods are free of trans fats, artificial colors, sweeteners, other artificial additives and GMO’s. The chicken and steak are sustainably raised and never given antibiotics or hormones, and the bone broth is slow simmered all day for maximum taste and nutrition. Creating a menu that tastes great because it’s healthy is the secret to CoreLife Eatery’s success. 

“We are looking forward to bringing our healthy eating and active lifestyle concept to our hometown region,” says CoreLife Eatery partner Jeff Coghlan. “The tremendous amount of support we have received at our restaurants tells us that people want great tasting, healthy eating alternatives, and we are pleased to bring CoreLife Eatery home.”

The site will include the company’s first rollout of a ‘community room.’ As an active host of and participant in health-related events, CoreLife Eatery plans to make the room available for community members to host their own fitness and nutrition classes to educate and improve overall health and wellness. This location will also have a state-of-the-art conference room as well as an enclosed and spacious outdoor seating area with a decorative fire pit running throughout. The Vestal location will serve as a corporate headquarters and training center for all CoreLife Eatery team members as well as franchisees from around the country.

“Community is extremely important to us at all of our locations. Having a dedicated space within the restaurant where area organizations, health and wellness experts as well as others can come and educate others on how to live a healthier lifestyle is a valuable addition to the Vestal CoreLife Eatery.  This location will also serve as our corporate training center for franchisees and executives from all over the country to come and learn the culture and what makes CoreLife Eatery a success,” says CoreLife Eatery chief cultural officer Todd Mansfield.

Larry Wilson, Todd Mansfield, Jeff Coghlan and John Caveny are the partners that have brought CoreLife Eatery to life. All partners have their roots in the Southern Tier, which makes opening a location in Vestal that much more meaningful to them all. CoreLife Eatery plans to expand to 300 total locations, including both corporate and franchise restaurants, over the next five years.

Fast Casual, Growth, News, CoreLife Eatery