Industry News | September 29, 2017

CoreLife Eatery Uses Data to Enhance Customer Experience

Market Force Information, a leader in customer experience management, has been selected by fast-casual restaurant, CoreLife Eatery, to deliver insights into its customer’s experiences, enabling each location to exceed expectations.

CoreLife Eatery is a relatively new and growing fast-casual restaurant concept with 21 locations and plans to open an additional 31 over the coming year. Led by Scott Davis, the former chief concept officer for Panera Bread, the restaurant brand is focused on clean, healthy and great tasting foods made from scratch.

“As we continue on our rapid expansion path at CoreLife Eatery, it is imperative that we give our operating partners tools to assess both operational execution as well as experiential feedback from social media channels,” says Scott Davis, president of CoreLife Eatery. “Understanding what we are and are not doing in the restaurants, as well as how guests are reacting to it is critically important to us as we scale our concept. Having both of these performance measures communicated to our operations and executive teams through the Market Force KnowledgeForce platform will simplify our ability to derive insight and take action on the results so we keep the consistency of our brand promise. We are excited about our partnership with Market Force and their ability to grow with us.”

Using Market Force’s mystery shopping services and SocialForce Reviews offering, CoreLife Eatery will glean insights into how each location is performing against important satisfaction drivers such as food quality, service, cleanliness, and other standards that protect the brand's reputation. The data from these two measurement channels will be ported into Market Force’s technology platform, KnowledgeForce, to provide CoreLife Eatery a comprehensive view of how each location is performing and where changes should be made to increase satisfaction and drive sales.

Mystery shopping is one of the most effective tools to uncovering the customer experience at the location level. CoreLife Eatery will benefit from Market Force’s network of 400,000 independent contractors that complete more than 100,000 shops every month. Market Force’s focus on the high quality of its mystery shopping programs results in comprehensive and relevant insights that help multi-location businesses ensure each location is delivering against brand standards.

SocialForce Reviews consolidates all reviews and commentary from dozens of social media sources to provide a single view into comments, star ratings, scores, sentiment, and trends. CoreLife Eatery will leverage the solution to understand what their customers are saying about both the brand as a whole and in regards to regions or individual locations. In addition, SocialForce Reviews incorporate the ability to immediately respond to positive or negative social posts.

“We are honored to be a part of the CoreLife story,” says Brad Christian, managing director at Market Force Information. “Providing these real-time measures of restaurant performance to the brand and its various stakeholders on a centralized reporting platform is a fundamental component of our value proposition and a critical element of how we help our clients protect the brands, delight customers, and make more money. We are excited at the prospect of helping maintain CoreLife’s vision for success in an intensely competitive industry.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.