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The Cornell Center for Hospitality Research (CHR) issued its 2010 Annual Report, which chronicles the CHR’s multifaceted efforts to promote and share top-level research-based knowledge with the hospitality industry. The report lists the Center’s many roundtables, webcasts, and publications, as well as its participation in numerous industry conferences.
“This was a busy year,” says Professor Rohit Verma, CHR executive director. “We produced 19 reports, six webcasts, five roundtables, four issues of the Cornell Hospitality Quarterly, three Industry Perspectives, two Roundtable Perspectives, two tools, and one successful conference, the Cornell Hospitality Research Summit. But although we can talk about the year in numbers, the real story is the support we have had from our industry senior partners, partners, and friends, our research fellows and student researchers, and a host of other practitioners who are interested in improving the hospitality and related industries.”
Thanks to the support of its 81 senior partners, partners, and friends, CHR is able to promote and distribute research studies that cover any and all aspects of the industry at no charge. Likewise, its corporate support extends to the industry roundtables and webcasts, as well as the Cornell Hospitality Research Summit. This first-ever thought leadership conference drew nearly 225 industry executives and academics from four continents to the Cornell campus for research presentations and discussions that focused on the industry’s key issues.
The 2010 annual report also looks ahead to the 2011 webcasts and roundtables, which are already being planned. In addition, the School of Hotel Administration will host QUIS12, the 12th biennial International Research Symposium on Service Excellence in Management, scheduled for June 2–5.