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New York–based OLO, the fastest-growing digital commerce engine for restaurants, announced that Sheryl Kimes, professor of operations management at Cornell University’s School of Hotel Administration, will join its advisory board.
Kimes has led and published multiple studies on the benefits and demand of online and mobile food ordering platforms, including “The Current State of Online Food Ordering the U.S. Restaurant Industry,” which concluded that restaurants with an online ordering experience show a considerable increase in order frequency and order accuracy and recognize labor savings.
Kimes’ publication “Online, Mobile, and Text Food Ordering in the U.S. Restaurant Industry” further established that all forms of electronic ordering increased sales, particularly through automatic upselling and information storage, so that customers are encouraged to repeat their previous orders with a single click.
“Dr. Kimes’ background is the perfect fit for this role,” says Noah Glass, founder and CEO of OLO. “We welcome her expertise as our newest advisory board member and know her leadership will benefit our clients.”
Kimes teaches restaurant revenue management, yield management, and food and beverage management at Cornell University’s School of Hotel Administration.
She has been named the school’s graduate teacher of the year three times. She has published more than 50 articles in leading journals, such as Interfaces, Journal of Operations Management, Journal of Service Research, Decision Sciences, and the Cornell Hospitality Quarterly.
Kimes has served as a consultant to many hospitality enterprises around the world, including Chevy’s FreshMex Restaurants, Walt Disney World Resorts, Ruby’s Diners, Starwood Asia-Pacific, and Troon Golf.