Industry News | July 1, 2015

Costa Vida Adds Colorful, Savory Fajita Vegetables

image used with permission.

Costa Vida Fresh Mexican Grill, a Utah based fast-casual restaurant focusing on redefining traditional Mexican cuisine, is spicing up summer with a colorful, savory addition to its innovative menu—packed with nutrient-rich ingredients and bold flavors.

Starting July 7, 2015, the fresh Mexican grill will introduce fajita vegetables as a permanent menu item in every Costa Vida location nationwide. Guests can either use the fajita vegetables as a protein or bean substitute, or incorporate them into the Costa Vida entrées. Comprised of harmonious ingredients—such as nutritious, vibrant peppers and an array of tasty seasonings—visitors are encouraged to try  the restaurant’s new offering by ordering a grilled chicken fajita burrito, sizzling steak fajita tacos ,or customizing their own made-to-order entrée.

“The arrival of summer and warm temperatures evoke new, seasonal cravings among our guests,” stated Sean Collins, CEO of Costa Vida Fresh Mexican Grill. “While fajita veggies will remain a staple on the Costa Vida menu, summer is the perfect opportunity to unveil a colorful, lighter fare that will cater to and satisfy these yearnings.”

Inspired by the fresh tasting foods and vibrant lifestyle from the coast of Mexico, the fajita vegetables will follow the Costa Vida tradition of being created from scratch every day using the freshest, high-quality and whole ingredients. Devoted to promoting healthy lifestyles and keeping a focus on fresh, customizable options that accommodate guests’ individual dietary needs, the fajitas are a continuation of the brand’s strategy to further cement itself as a leader in the healthy, fast-casual industry. Priding itself on clean eating, the restaurant additionally includes an extensive variety of gluten-friendly choices and several flavorful options to cater to those with dietary restrictions or those simply looking to improve their diet.

“At Costa Vida, we recognize consumers continuing to adopt clean eating lifestyles and their desire for convenient, yet delicious and nutritious food. Our new fajita veggies are our latest approach to expanding our menu and giving visitors even more options to customize orders based on personal preference and dietary restrictions,” adds Collins. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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