Costa Vida Fresh Mexican Grill, a Utah-based fast-casual franchise focusing on redefining Mexican cuisine, is entering the remaining quarters of 2016 with impressive growth marks and new initiatives.
Cementing itself as a leader in the Mexican fast-casual sector, the franchise closed out the first half of the year with 14 signed franchise agreements. On track to award 30 locations by year-end, Costa Vida projects a minimum of 20 units opening throughout 2016, bringing the brand to almost 100 open locations.
Additionally, Costa Vida is now offering all burritos smothered at no extra charge. Beginning July 13, all burritos ordered will be served smothered in cheese and the guests’ choice of roasted green chile sauce, tomatillo cilantro sauce, or red enchilada sauce, unless requested otherwise.
To continue making healthy eating affordable, convenient, and delicious for consumers, Costa Vida will also be debuting improved menu boards and pricing in the beginning of Q4. Straying from the traditional menu prototype, Costa Vida’s updated menu boards will provide guests with complete autonomy over what they’re eating. Structured to pay-per-protein, the menu begins with a list of entrées such as burrito, taco, salad, etc. and guides consumers to customize and create their meal by choosing a protein, toppings, salsa/sauce, etc. Further, by no longer charging for add-ons such as cheese, sour cream, and more, guests can expect a lower-priced, but still same high-quality experience.
“The combination of our smothered burrito and new menu really differentiate us in the fast-casual space and help us provide a first-class experience unique to Costa Vida,” says Sean Collins, CEO of Costa Vida. “Our new menus also deliver complete transparency to what our consumers are eating and putting in their bodies. Our goal is to promote and encourage healthy lifestyles, and these initiatives are the next building blocks to reach our goal.”
Known for its menu of fresh ingredients for cuisine inspired by coastal Mexico, Costa Vida prides itself on clean eating through the use of only the natural, fresh, and whole ingredients.