On July 12, the world’s largest proton rocket—carrying the permanent living capsule (Service Module) of the International Space Station—is scheduled to lift off from Kazakhstan and will showcase the Pizza Hut logo prominently displayed on the fuselage.

More than 500 million viewers from around the globe are expected to tune in and watch the rocket lift off. The mission is critical to the overall operation and success of the International Space Station, a 16-nation initiative involving the United States, Russia, Canada, Japan, Brazil, Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom. Once assembled, the station will provide 46,000 cubic feet of pressurized living and working space for engineers and scientists.