Cousins Subs announced Friday, February 28, the launch of its Round Up Campaign to raise money for its Make It Better Foundation, which provides financial support to nonprofit organizations that address the vital community needs of youth education, hunger, and health and wellness in the communities it serves.

Throughout the month of March, guests are encouraged to round up their check to the nearest dollar in-store and online when they purchase their meal on the Cousins Subs website or through the Cousins Subs mobile app.

 “We believe in the continual improvement in everything we do. To provide an easy and affordable way for our guests to support their local community, we launched the Round Up Campaign,” said Justin McCoy, vice president of marketing at Cousins Subs. “We’re excited to partner with our guests in Wisconsin, Indiana, and Illinois to make it better for our neighbors in need.”

Cousins Subs soft launched its Round Up Campaign in September of 2019 at 60 percent of its locations. In just 30 days, the company raised more than $10,000 in support of youth education, hunger, and health and wellness.

Since the inception of the Make It Better Foundation in 2013, Cousins Subs has made a big difference for those in the communities it calls home in the following ways:

• Granted a total of $507,000 to nearly 80 nonprofit organizations that improve health and wellness, youth education, and hunger.
• Gifted $250,000 to the Vince Lombardi Cancer Foundation and Starr Children’s Fund to fight cancer.
• Awarded a total of $140,000 in college scholarships to 28 high-school student athletes from across the state of Wisconsin.
• Donated more than $76,000 to Hunger Task Force and its affiliated pantries to fight food insecurity.