Cousins Subs and the Milwaukee Bucks joined efforts, on and off the bench, to award a once-in-a-lifetime fan experience to the Cousins ‘Super Sub’ promotion grand prize winner.
From January 6 to 31, fans were encouraged to visit www.bucks.com/supersub to vote for the Cousins ‘Super Sub’ (Bucks player) they thought was making the biggest impact off the bench. After a month of head-to-head voting, John Henson was named as the Bucks best off the bench performer.
Not only was John Henson selected as the best off the bench performer, but each fan who voted received an exclusive Cousins Subs offer to feed their local cravings. In addition, five runner-up winners were selected to receive two tickets to a select Bucks game along with a $100 Cousins Subs gift card.
“Through teaming up with the Bucks, we were able to provide a unique opportunity to further enhance the fan experience while combining two Milwaukee-based traditions,” says Justin McCoy, vice president of marketing at Cousins Subs. “Through fan engagement on social media and online, the ‘Super Sub’ promotion proved to be a slam dunk.”
Joy Carr of Milton, Wisconsin, was the lucky grand prize winner receiving two lower-level tickets to the Bucks versus Celtics game, free Cousins Subs for a year and an exclusive ‘Eat and Greet’ with John Henson.
“Being selected as the grand prize winner and meeting John Henson was unimaginable and truly life changing,” Carr says. “It also helped my family and I to become even bigger, devoted Bucks fans and taught us a lot about Cousins Subs advocacy in the community.”
Social media engagement drove the success of this promotion. The Milwaukee Bucks used Facebook to tap into its fan base with continuous up-to-date player statistics and interactive content. On Twitter, Cousins Subs and the Milwaukee Bucks used hashtags such as #SuperSub and #CousinsSubsLove to enhance social media involvement and garner nearly 46,000 engagements.
Throughout this campaign, Cousins Subs and the Milwaukee Bucks engaged in ongoing banter that directed fans to the ‘Super Sub’ website, resulting in 6,805 page views.
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