Cowboy Chicken, the Dallas-based rotisserie chain known for its wood-fired chicken and handmade side dishes, opened its second McAllen-area restaurant on February 26 in the popular Palms Crossing shopping center at 3400 W Expressway 83. Both McAllen locations are owned and operated by lifelong residents Alvie and Cindy Britton, who are serving up a Texas-sized helping of hospitality with a weeklong Grand Opening Celebration. Starting on Monday, March 26 and running through Friday, March 30, Cowboy Chicken at Palms Crossing is featuring food specials and a donation to the Food Bank of the Rio Grande Valley, Inc.
“We’re excited to be expanding in the McAllen area to serve our legendary wood-fired flavor to even more friends and neighbors in the community,” says Sean Kennedy, Cowboy Chicken’s president and CEO. “This grand opening celebration is our way of announcing that we hope to be a vital part of McAllen for many years to come.”
The grand opening festivities include the following:
Monday, March 26—Dine to Donate: All day long, 20 percent of all proceeds are donated to the Food Bank of the Rio Grande Valley, Inc., which is passionately committed to improving lives through food assistance, nutrition education and access to community services. There will also be a special ribbon cutting ceremony with the McAllen Chamber of Commerce to kick off the grand opening week at 11 a.m.
Tuesday, March 27—Hometown Heroes Day: All members of law enforcement, firefighters, EMTs, nurses, doctors, and active and veteran military personnel receive 50 percent off all dine-in purchases. Must present badge or proof of profession. The restaurant will also host a ribbon cutting ceremony at 11 a.m. with the Rio Grande Valley Hispanic Chamber of Commerce.
Wednesday, March 28—Kids Night: Kids eat free with any adult entrée purchase. Two per adult entrée. This promotion is dine-in only.
Thursday, March 29—Throwback Thursday: Cowboy Chicken is taking guests back to 1981—the year the restaurant first opened – with original menu pricing on select items. Dine-in only.
Friday, March 30—Facebook Friday: Like the Cowboy Chicken Facebook page and show the cashier to receive a free drink with any purchase. Dine-in only.
The 2,800-square-foot Palms Crossing restaurant centers on a large, wood-burning rotisserie where guests can view the chickens roasting from the rustic-meets-modern dining area. The restaurant seats 80 and serves lunch and dinner daily from 11 a.m. to 9 p.m.
The Cowboy Chicken menu features all-natural, hormone-free rotisserie chickens that are hand-seasoned in store, marinated for 24 hours and then slowly roasted for two hours over a real wood-burning fire. Other dishes include signature sour cream tomatillo chicken enchiladas, abundant scratch-made sides such as Twice Baked Potaters, Baked Mac & Cheese, Ranchero Beans and seasonal cobblers baked in-house daily.
In addition to dine-in counter service, Cowboy Chicken offers delivery and catering. Guests can eliminate waiting in line with the Cowboy Chicken mobile app and online ordering capabilities. Beyond the ability to order and pay online and on their phone, guests can take advantage of the Campfire Club loyalty program via the mobile app, earning rewards and much more.