Remaining true to its commitment to serve as an industry leader in the fast casual sector when it comes to technology innovations, Cowboy Chicken is introducing a new version of its mobile app. Since the launch of the wood-fired rotisserie chicken restaurant’s first app in March 2017, Cowboy Chicken has continued updating its mobile technology to offer a convenient, user-friendly and personalized experience for guests. This Cowboy Chicken app rollout includes design updates, a new loyalty program with four tiers, favorite location support and receipt scanning, among many other new features.
“When we designed the new Cowboy Chicken app, we wanted our guests to be able to earn better rewards with the dollars they spend,” says Sean Kennedy, president and CEO of Cowboy Chicken. “As our app users reach new loyalty status levels, they unlock more and more exclusive rewards such as a $5 reward on the second visit at the Cowboy level, a free bottle of hot sauce when reaching 500 points at the Sheriff level and a free turkey and $5 at 2000 points for Cattle Barons.”
Cowboy Chicken has once again partnered with LevelUp, a Boston-based mobile engagement solutions company and creator of the Cowboy Chicken app, to further enhance the digital extension of the restaurant’s brand. The new app includes the following enhancements:
- A new loyalty program featuring four different status levels: Cowboy (0-249 points), Rancher (250-499 points), Sheriff (500-749 points) and Cattle Baron (750 points and up)
- An updated rewards screen where guests can view their current rewards status and available rewards
- A new location screen that offers guests the ability to choose their favorite location
- Receipt scanning for guests who forget to scan their QR code when ordering so points can still be captured
- An updated order-ahead screen that now offers Apple Pay
- An improved delivery address user experience
- A pending order alert
- Tutorial screens
- An in-app FAQ that is accessible through account profile
Additionally, the new app enables guests to:
- Toggle between QR codes to pay and earn rewards or just earn rewards
- Add multiple credit cards to Payment Preferences and use multiple credit cards when reviewing an order
