Cowboy Chicken has recently launched a completely redesigned website focused on ease-of-use for an increasingly mobile society. In streamlining the design and adding more visual content, Cowboy Chicken has vastly simplified the online ordering process and made it easier for guests to get real-time details about their nearest locations.
“Cowboy Chicken hospitality extends beyond our four walls and often starts when our guests visit our website or app,” says Sean Kennedy, president and CEO of the Dallas-based fast casual restaurant brand. “Both are important places to give our customers quick access to our restaurants and make their lives easier with a simple way to order a delicious meal. Now the online experience is just as engaging and enjoyable as a visit to one of our dining rooms.”
Highlights of the new CowboyChicken.com include:
Streamlined Online Ordering: A completely new online ordering platform now links with the Cowboy Chicken app and loyalty program to create one consistent, cohesive experience. With just a few clicks and one sign-in, guests can order from their closest location, select pick-up options including curbside service, use and earn loyalty points and enjoy a more visual, intuitive process complete with menu suggestions to round out their order.
Enhanced Location Details: Guests can find their closest Cowboy Chicken more easily now with auto-sorting by location and access real-time hours and opening/closing information. Location searches now display customized hours for each day and each restaurant, so guests will always know what to expect from their Cowboy Chicken destination.
Expanded Menu Visuals: Our mobile world also is a visual one, so Cowboy Chicken has invested in bigger, more robust photography to accentuate the bold, authentic culture behind its menu. Every menu item has gotten the spotlight treatment, so hungry website visitors can get an eye-full of the fresh, all-natural ingredients.
More Focus on Family and Fun: The Cowboy Chicken website is now a destination in itself, with more content for the whole family. As the pandemic shifted the company’s focus to how it could best serve families at home with to-go Family Packs and other easy meal solutions available via Pronto Pickup, Curbside and Delivery, the need for kid-focused fun and entertainment came to the forefront in the Kids Corral section. The website also continues to be a hub for safety messaging, letting guests know the steps being taken to ensure the highest food and safety standards throughout the pandemic.
“Providing great hospitality is about creating relationships with guests. Our goal is always to engage with them and give them a positive experience in all the ways they need—online, on the go and, in person. Everything about this redesign was focused on making lunch or dinner with Cowboy Chicken an easy choice they’ll want to make again and again,” adds Kennedy.
Digital marketing agency Idealgrowth built the newly redesigned website, with mobile ordering platform LevelUp providing the new online ordering system and creative agency Propaganda building assets for the website and app, which will relaunch later this spring.
Cowboy Chicken’s menu features bold, simple and natural food including all-natural chicken cooked over an open flame and a variety of homestyle sides. Since 1981, Cowboy Chicken has excelled in serving fresh ingredients while treating guests like family and employees like partners. The welcoming, authentic experience, with food as honest as a handshake, has kept guests coming back for more.
